TOO FACED

An utterly adored make up brand that knows how to have fun, Too Faced began when its founders, Jerrod Blandino and Jeremy Johnson, became tired of the too-serious state of the cosmetics industry in the ‘90s. Championing unashamed femininity, a strong sense of fun and commitment to the transformative power of cosmetics, Too Faced has grown into an industry leader, creating innovative, game-changing and cruelty-free cosmetics - from volumising lip plumpers and matte liquid lipsticks to silky eye primers and chocolatey bronzers - that have the beauty world in raptures.


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BESTSELLERS

Too Faced Better Than Sex Mascara 8ml

3.56 Stars 70 Reviews
£24.00

Too Faced Hangover Replenishing Face Primer

4.07 Stars 27 Reviews
£29.00

Too Faced Fluff and Hold Laminating Brow Wax

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New In: New beauty alert! This is one of the latest finds to exceed our expert team of beauty buyers’ expectations.
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Too Faced Blog

A 101 Guide to Too Faced

Discover the best Too Faced make up products according to Cult Concierge expert Natalie, plus top tips on how to use them for the ultimate glow-up.

TOO FACED: BORN THIS WAY

Synonymous with coverage that’s virtually undetectable, Too Faced’s bestselling complexion collection is nothing short of perfection. Spanning from a 35-shade strong foundation to a full-coverage concealer and a look-locking setting powder, these formulas promise a flawless, photo-ready finish.

DISCOVER TOO FACED

The {Too Faced} story began back in 1998, when Jerrod Blandino and Jeremy Johnson’s department store make up counter expertise gave them the vision for their new brand. Working one-on-one with clients showed them how transformative and uplifting make up could be for women (preach!), but Jerrod and Jeremy were unimpressed by how serious the cosmetics industry was. It was time to inject some fun into the world of make up. Enter Too Faced.

BORN IN THE 90S

The 90s was a fun decade in many ways, but in the cosmetics industry, Jerrod and Jeremy thought things were pretty serious and uninspiring. Darkness was all the rage and pink had a bad rep. So, what better way to turn it around than a witty brand name and a glitter {eyeshadow}? They created the world’s first glitter eye shadow in 1998 (and for that we are eternally grateful), then went from strength to strength in the 21st Century.

MAKE UP IS POWER

They believe that make up is power, giving people the freedom to express themselves and the confidence to take over the world. Their vision was to create a {make up} line that would celebrate individuality, unabashed girliness and a strong sense of fun.

CRUELTY FREE

Too Faced love animals just as much as they love their own products, and they don’t test any of their products or ingredients on animals (or ask others to do so on their behalf).